News.
News
Keep up to date with Billboards Australia company news, local industry articles and new innovations from around the globe.We also love to show off some of our client campaign creatives, so feel free to share your own items of interest.
06.10.2013
BOOBS Billboard
The baffling piece of advertising has no other information, prompting a mass call out for information. Has someone ripped off the Bonds Logo? Is Bonds Behind this? How could this be allowed? The billboard is of good intent, an oblique reference to underwear maker Bonds' who are supporting and in...
22.07.2013
Outdoor Vs Newspapers
Steve O'Connor, CEO of JCDecaux was the secret weapon, doing an amazing job in proving the power of outdoor as the preeminent channel within any media buying mix. Steve first took on Newspapers, then moved to Magazines, and finally Cinema. A must see please click the below link to check out our...
19.07.2013
Creative ideas!
Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience. The following brilliantly creative examples of billboard design do exactly that. Which is your favourite? see them all...
16.07.2013
Outdoor is Surging!!
Two perfect boobs in a push-up bra above the car park entry to Westfield get noticed. For a month they titillated men and taunted women. They made women want what she had moments before they hit the shops. The headline was something about increasing your bust size overnight. Its wry humour was...
14.07.2013
Face detection advertising!
Amscreen is one of the most well-known outdoor advertising brands in Europe, providing digital screens and selling advertising space on garage forecourts, high streets and stores across the continent and further afield. With a network of over 6,000 digital screens and a weekly audience of over...
13.05.2013
We Are Hiring!!
Billboards Australia continues to grow, doubling its turnover with each year, making this company a major player nationwide in our industry. We are seeking an ambitious and driven DIRECT Business Development Manager to join our team. JOB DESCRIPTION As a Direct BDM, you will be responsible for...
28.03.2013
The Future is Bright!
Figures from SMI figures which measures the spend of all major media agencies, proved even more positive for outdoor. After digital, which saw ad revenues increase by 16.5%, outdoor saw the second largest increase of 7%, followed by radio's 6.3%, TV's 1.3% and huge declines for newspapers...
19.03.2012
UK: Mr Kipling
Mr Kipling dispenses cakes from JCDecaux's bus shelters In a media first, Premier Foods, home to some of Britain’s best loved brands, is about to launch a series of unique experiential activities as part of a major repositioning campaign for its Mr Kipling brand. Mr Kipling is Britain’s best...
15.03.2012
Volkswagen 'Big up The up!
The concept was created by DDB UK, in a campaign planned and booked by MediaCom and Kinetic and running across JCDecaux’s national network of Transvision screens, as well as panels from Ocean Outdoor. The campaign encourages people to pay a compliment to the new Volkswagen up! via the...Let's do something BIG together.
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