News.
News
Keep up to date with Billboards Australia company news, local industry articles and new innovations from around the globe.We also love to show off some of our client campaign creatives, so feel free to share your own items of interest.
20.10.2016
Vintage is Beautiful.
For this image and other similar outdoor advertising images see The National Library of Australia here - http://nla.gov.au/nla.obj-152822407/view#
26.05.2016
Outfront: How Advertising Can Move Beyond the Bottom Line
So what does that mean for today’s AdMan? We can’t rely on the message alone. We can’t bully consumers into clicking on us by stalking them from website to website. We must create a new consumer experience and provide a benefit. That means taking on new risks and thinking about the content...
25.05.2016
Fake “Funeral Home” Spruiks Business With “Text And Drive” Billboard
The spoof ad comes with a morbid twist – it’s an ad for a funeral home with the inference you’ll quickly find yourself in one if you use your phone while driving. However, the Watham Funeral Home is fictitious and is basically a road safety message in disguise. It’s...
05.10.2015
SUMMER IS COMING !
As the weather warms up, some of Australia’s leading marketers are looking to take advantage of one of Outdoor’s peak seasons: summer. “We use Outdoor across the year and particularly in summer when the eyeballs aren’t there [for TV]”, says Adrian Weimers, Corporate Manager for Lexus...
18.11.2014
The Worlds Best Outdoor Advertising 2014 - 2015
The 2015 Cannes Lions wrap-up, with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done by U.S. agencies, but TBWA\Media Arts Lab made it count by winning the Grand Prix for Apple. • Apple/iPhone 6World Gallery,...
18.11.2014
Times Square’s Biggest Most Expensive Digital
Their gamble: the largest and most expensive digital billboard in Times Square, which will light up on Tuesday night. The new screen stands eight stories tall and is nearly as long as a football field, spanning the entire block from 45th Street to 46th Street on Broadway — the center of the...
14.10.2014
OOH UP and UP
The Out-of-Home (OOH) industry accelerated in third quarter 2014, posting a 12.2% increase in net revenue to $149.7 million, up from $133.4 million* for the same period in 2013. “The industry has had 17 out of 18 quarters of growth since the GFC, and continues from strength to strength. We...
09.07.2014
Big Boost for Outdoor Advertising
The Out-of-Home (OOH) industry continues to impress in second quarter 2014, posting a 9% increase in net revenue to $138.6 million, up from $127.1 million* for the same period in 2013. Year-to-date revenue has increased by 5.5%, tracking at $263.7 million, up from $250.1 million* for the same...
31.10.2013
8.6% Growth for OOH Industry
Year-to-date revenue has increased by 5.6% taking the total to $381 million, up from $360.8 million for the same period last year. “We are pleased that advertisers are recognising that Out-of-Home is the number one broadcaster in today’s fragmented media market. We are the one traditional...Let's do something BIG together.
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