News.
News
Keep up to date with Billboards Australia company news, local industry articles and new innovations from around the globe.We also love to show off some of our client campaign creatives, so feel free to share your own items of interest.
13.05.2013
We Are Hiring!!
Billboards Australia continues to grow, doubling its turnover with each year, making this company a major player nationwide in our industry. We are seeking an ambitious and driven DIRECT Business Development Manager to join our team. JOB DESCRIPTION As a Direct BDM, you will be responsible for...
28.03.2013
The Future is Bright!
Figures from SMI figures which measures the spend of all major media agencies, proved even more positive for outdoor. After digital, which saw ad revenues increase by 16.5%, outdoor saw the second largest increase of 7%, followed by radio's 6.3%, TV's 1.3% and huge declines for newspapers...
19.03.2012
UK: Mr Kipling
Mr Kipling dispenses cakes from JCDecaux's bus shelters In a media first, Premier Foods, home to some of Britain’s best loved brands, is about to launch a series of unique experiential activities as part of a major repositioning campaign for its Mr Kipling brand. Mr Kipling is Britain’s best...
15.03.2012
Volkswagen 'Big up The up!
The concept was created by DDB UK, in a campaign planned and booked by MediaCom and Kinetic and running across JCDecaux’s national network of Transvision screens, as well as panels from Ocean Outdoor. The campaign encourages people to pay a compliment to the new Volkswagen up! via the...
13.03.2012
Interactive Billboards
2012 is set to be the year that NFC moves towards the mass market, as it is incorporated into more devices in more markets than ever before, making the real world every bit as clickable and transactional as the online world. The recent announcement from mobile operator Orange UK that they have...
17.01.2012
Outdoor Advertising Industry Continues Growth
The Out-of-Home (OOH) industry ended 2011 posting a healthy 3.4% increase on net revenue year-to-date of $494 million, up from $477 million in 2010. Net revenue for the last quarter, October to December 2011 was up by 1.9%, $152 million compared to $149 million in 2010. These are buoyant...
23.06.2011
Inquiry report vindicates industry self-regulation
OMA Chief Executive Officer Charmaine Moldrich noted the committee’s statement that it had “failed to be convinced” that government regulations or a classification system would be more effective than self-regulation. “Outdoor media has a world-class system of 12 self-regulatory Codes...
31.01.2011
OUT-OF-HOME RECORDS 19% GROWTH
Net revenue for the last quarter, September to December was up by 18%, $149 million compared to $126 million in 2009. These buoyant revenue results add to the strong year experienced by the industry. In February 2010 it launched its Audience Measurement System MOVE (Measurement of Outdoor...
11.01.2011
QLD Flood Crisis 2011
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