News.
News
Keep up to date with Billboards Australia company news, local industry articles and new innovations from around the globe.We also love to show off some of our client campaign creatives, so feel free to share your own items of interest.
17.01.2012
Outdoor Advertising Industry Continues Growth
The Out-of-Home (OOH) industry ended 2011 posting a healthy 3.4% increase on net revenue year-to-date of $494 million, up from $477 million in 2010. Net revenue for the last quarter, October to December 2011 was up by 1.9%, $152 million compared to $149 million in 2010. These are buoyant...
23.06.2011
Inquiry report vindicates industry self-regulation
OMA Chief Executive Officer Charmaine Moldrich noted the committee’s statement that it had “failed to be convinced” that government regulations or a classification system would be more effective than self-regulation. “Outdoor media has a world-class system of 12 self-regulatory Codes...
31.01.2011
OUT-OF-HOME RECORDS 19% GROWTH
Net revenue for the last quarter, September to December was up by 18%, $149 million compared to $126 million in 2009. These buoyant revenue results add to the strong year experienced by the industry. In February 2010 it launched its Audience Measurement System MOVE (Measurement of Outdoor...
11.01.2011
QLD Flood Crisis 2011
31.07.2010
JULY 30 Pressure mounts on marketing professionals
Marketers are feeling the pressure of generating sales leads, with one in ten having left a job as a result, new research has shown. A survey of 150 marketers commissioned Premiere Global Services Inc (PGi) and conducted by Pureprofile, revealed 75% of respondents felt under pressure to produce...
12.07.2010
JULY 15 Out-of-Home sector revenue results Q2 2010
Out-of-Home has continued its strong growth in 2010 netting a 22% increase in sales in quarter two compared to the same period in 2009, the Chief Executive of the Outdoor Media Association, Charmaine Moldrich, said today. Net revenue for the quarter increased to $110 million compared to $90...
26.02.2010
FEBRUARY 2 Ads on the MOVE
AUSTRALIA'S outdoor advertising industry is tipped to get a bigger slice of the advertising dollar thanks to an audience-measurement system unveiled this week. MOVE (Measurement Of Outdoor Visibility and Exposure) is the product of nearly five years of research to develop a way of measuring how...
29.12.2009
Merry Christmas
We wish you all a very Merry Christmas and an extremely prosperous new year! We will be working throughout the holiday period, so please feel free to contact your local sales representative if you require further information. Regards The Billboards Australia Team.Let's do something BIG together.
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