News.
News
Keep up to date with Billboards Australia company news, local industry articles and new innovations from around the globe.We also love to show off some of our client campaign creatives, so feel free to share your own items of interest.
18.11.2014
Times Square’s Biggest Most Expensive Digital
Their gamble: the largest and most expensive digital billboard in Times Square, which will light up on Tuesday night. The new screen stands eight stories tall and is nearly as long as a football field, spanning the entire block from 45th Street to 46th Street on Broadway — the center of the...
14.10.2014
OOH UP and UP
The Out-of-Home (OOH) industry accelerated in third quarter 2014, posting a 12.2% increase in net revenue to $149.7 million, up from $133.4 million* for the same period in 2013. “The industry has had 17 out of 18 quarters of growth since the GFC, and continues from strength to strength. We...
09.07.2014
Big Boost for Outdoor Advertising
The Out-of-Home (OOH) industry continues to impress in second quarter 2014, posting a 9% increase in net revenue to $138.6 million, up from $127.1 million* for the same period in 2013. Year-to-date revenue has increased by 5.5%, tracking at $263.7 million, up from $250.1 million* for the same...
31.10.2013
8.6% Growth for OOH Industry
Year-to-date revenue has increased by 5.6% taking the total to $381 million, up from $360.8 million for the same period last year. “We are pleased that advertisers are recognising that Out-of-Home is the number one broadcaster in today’s fragmented media market. We are the one traditional...
06.10.2013
Banned Skincare Ad
The image that was deemed too sexy by the Outdoor Media Association was installed as part of an illuminated cube art installation near the Sydney Opera House. While the OMA - which makes recommendations to its outdoor advertising company members on which ads they should run to stay within...
06.10.2013
BOOBS Billboard
The baffling piece of advertising has no other information, prompting a mass call out for information. Has someone ripped off the Bonds Logo? Is Bonds Behind this? How could this be allowed? The billboard is of good intent, an oblique reference to underwear maker Bonds' who are supporting and in...
22.07.2013
Outdoor Vs Newspapers
Steve O'Connor, CEO of JCDecaux was the secret weapon, doing an amazing job in proving the power of outdoor as the preeminent channel within any media buying mix. Steve first took on Newspapers, then moved to Magazines, and finally Cinema. A must see please click the below link to check out our...
19.07.2013
Creative ideas!
Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience. The following brilliantly creative examples of billboard design do exactly that. Which is your favourite? see them all...
16.07.2013
Outdoor is Surging!!
Two perfect boobs in a push-up bra above the car park entry to Westfield get noticed. For a month they titillated men and taunted women. They made women want what she had moments before they hit the shops. The headline was something about increasing your bust size overnight. Its wry humour was...Let's do something BIG together.
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